🦆

Mission Control

Air Duct Cleaning Miami

--:-- --

Last Updated: April 12, 2026 -- HENRY

408

Total Pages

1,000

Keywords Tracked

937,751

GSC Impressions

Blog Posts Published

~10 days

New Site Age

87%

Keyword Coverage

1,328

Total Clicks (old site)

Cities Covered

📆 Site Age & Milestones

Launched: ~April 2, 2026

Age: ~10 days (Sandbox Phase)

Homepage Freeze: No changes until Apr 23 -- let Google settle

New-Site Lifecycle: Sandbox (Day 0-30) → Trust Building (Day 30-60) → Maturation (Day 60-90) → Compounding (Day 90+)
Day 30: May 2 -- expect initial indexing stabilization
Day 60: Jun 1 -- expect ranking improvements for low-competition keywords
Day 90: Jul 1 -- expect compound growth, mid-tail rankings
Pos 23 on a 10-day-old site = healthy. Do NOT panic about rankings yet.

📈 GSC Data Status

Last Pull: April 12, 2026

Next Scheduled: April 26, 2026 (bi-weekly)

Data Period: 16 months (old + new site)

📡 HENRY's Messages

🚨

CRITICAL: M3 -- Re-scrape Maria Theresa KB on homepage. Bot still trained on stale "$99 for 10 vents" language.

Apr 12, 2026

📊

GSC keyword analysis complete: 937,751 impressions, 87% coverage. 4 service gaps + 5 city gaps identified. Build queue ready.

Apr 12, 2026

✅

GHL chat widget deployed sitewide (401 pages). Booking calendar updated. Homepage mobile bar fixed.

Apr 10, 2026

📝

B2B contractor report completed: Top 5 opportunities ranked. NHSSF email sent to Bobby Alvarez. AHS/Frontdoor applications ready.

Apr 10, 2026

⚠️

T1: 82 stale 25C tax credit references across 39 pages. LEGAL RISK -- needs scrubbing ASAP.

Apr 7, 2026

🎯 This Week's Wins

✅

Homepage mobile bar fixed: Call + Book + duck, GHL bubble above at 210px (11 commits)

✅

GHL chat widget deployed sitewide (401 pages via shared-menu.js)

✅

/specials/ rewritten: honest $99 positioning + anti-scam section

✅

Shared-menu.css created + injected sitewide (253 lines, 401 pages)

✅

Video posted: 2026 AC Maintenance freon check (FB Reel + YouTube)

✅

B2B contractor opportunity report + Federal grant research report completed

🎯 Site Coverage

Keyword Coverage 87% (target: 95%)

87%

~815,000 of 937,751 impressions covered. Gap: ~52,000 imp across 4 services + 5 cities.

📊 Keyword Cluster Summary (All 1,000 Keywords)

Cluster	Impressions	Clicks	Keywords	Hub Page	Cities	Status
Air Duct Cleaning Cost	334,032	107	210	/blog/air-duct-cleaning-cost-miami/	0	COVERED
Air Duct Cleaning	311,130	736	284	/air-duct-cleaning/	19	COVERED
AC Vent Cleaning	60,947	147	59	/ac-vent-cleaning/	18	COVERED
Dryer Vent Cleaning	36,296	86	66	/dryer-vent-cleaning/	18	COVERED
HVAC Cleaning	32,909	26	32	/hvac-cleaning/	18	COVERED
AC Repair	27,564	1	40	/ac-repair/	18	COVERED
$99 Duct Cleaning	19,910	33	16	/99-vent-cleaning-special.../	0	COVERED
AC Cleaning Service	17,616	62	24	/ac-cleaning-service/	19	COVERED
AC Maintenance	15,978	9	23	/ac-maintenance/	18	COVERED
Mold Remediation	11,967	7	15	/mold-remediation/	18	COVERED
Air Duct Sealing	9,354	0	31	NONE	0	GAP
AC Coil Cleaning	8,736	16	23	/ac-coil-cleaning/	18	COVERED
Commercial HVAC	3,420	0	9	/commercial-special/	0	COVERED
Duct Repair	2,942	0	8	NONE	0	GAP
Duct Sanitizing	2,589	2	7	NONE	0	GAP
AC Installation	2,461	0	8	/ac-installation/	18	COVERED
Air Handler	1,325	0	3	NONE	0	GAP
AC Leak Repair	1,304	0	5	/ac-leak-repair/	18	COVERED
AC Tune Up	1,019	0	2	/ac-tune-up/	18	COVERED
Unclustered	34,963	95	130	Various / manual review needed		PARTIAL

🚧 Gap Pages to Build (Ranked by Priority)

TIER 1 -- Build This Week

Page	Impressions	Keywords	Top Keywords
/air-duct-sealing/ + 4 city pages	9,354	31	"top air duct sealing company miami fl" (386), "air duct sealing companies miami fl" (370), "best air duct sealing company miami fl" (346)
/duct-repair/ + 4 city pages	2,942	8	"duct repair south florida" (402), "duct repair pembroke pines" (392), "duct repair fort lauderdale" (341)
Pompano Beach city pages (all services)	1,970	5	City-level demand for duct cleaning, AC repair, vent cleaning
Lauderhill city pages (top 4 services)	1,818	3	"hvac cleaning lauderhill" (574), ventilation + duct cleaning

TIER 2 -- Build This Month

Page	Impressions	Action
/air-handler-cleaning/	1,325
/duct-sanitizing/	2,589
South Miami city pages	778
Deerfield Beach city pages	709
Coconut Creek city pages	408
Bal Harbour city pages (affluent)	332

⚙️ Site Health Indicators

Mobile PageSpeed

0.07s

TTFB (#1 in Miami)

399/408

Schema Coverage

Active

llms.txt

LEGAL RISK -- 25C Tax Credit Scrub: 82 stale references on 39 pages claiming expired $2,000 tax credit (25C expired 12/31/2025 under OBBBA). FTC/legal risk. NOT STARTED

llms.txt: Active on site. Schema markup on 399 of 408 pages. Passage-level citability. Voice search optimization baked in. 9 pages missing schema need audit.

⚠️ Cannibalization Warnings

Risk	Competing Pages	Recommendation
"ac duct cleaning" (23K imp)	/air-duct-cleaning/, /ac-duct-cleaning/, /hvac-cleaning/	Consider 301 redirect /ac-duct-cleaning/ to /air-duct-cleaning/. Splitting authority hurts both.
"duct cleaning miami" (7K+ imp)	/air-duct-cleaning-miami-fl/, /duct-cleaning-broward-miami/	Primary target: /air-duct-cleaning-miami-fl/. Broward-miami page is regional -- OK if H1s distinct.
"ac cleaning service" vs "ac vent cleaning"	/ac-cleaning-service/, /ac-vent-cleaning/	Cleaning = umbrella, vent = specific. Ensure distinct H1s + hub-to-subservice linking.

🔍 CTR Fix List (Ranking Well, Not Getting Clicks)

Note: Site rebuilt ~10 days ago. CTR data reflects old site. Monitor after 2-3 months of new site indexing.

Keyword	Impressions	Clicks	CTR	Page	Fix
air duct cleaning services cost	34,287	0	0%	/blog/air-duct-cleaning-cost-miami/	Consider dedicated /air-duct-cleaning-cost/ page
ac vent cleaning	20,805	20	0.1%	/ac-vent-cleaning/	Optimize title tag for exact match
hvac cleaning	16,769	3	0.02%	/hvac-cleaning/	Title formula + meta description rewrite
best air duct cleaning services	8,965	0	0%	/air-duct-cleaning/	Add "best" to title, build review signals
$99 air duct cleaning	8,313	22	0.3%	/99-vent-cleaning-special.../	Title rewrite -- honesty angle differentiates
ac cleaning service	7,683	19	0.2%	/ac-cleaning-service/	Apply Anthony's title formula
dryer vent cleaning	6,128	10	0.2%	/dryer-vent-cleaning/	Title + meta optimization
affordable duct cleaning miami gardens	5,242	0	0%	/air-duct-cleaning-miami-gardens-fl/	Title rewritten (commit 9ec6d491), re-audit Apr 20

📝 Blog Posts to Write (Priority Queue)

#	Topic / Target Keyword	Impressions	Status	Date
1	Best Air Duct Cleaning Companies in Miami	~10,000	PLANNED	Apr 14 (Mon)
2	HVAC Cleaning Cost -- Full System Guide	~7,500	PLANNED	Apr 15 (Tue)
3	Commercial Air Duct Cleaning Cost	~4,000	PLANNED	Apr 18 (Fri)
4	AC Coil Cleaning Cost in Miami	~3,800	PLANNED	Apr 21 (Mon)
5	Residential vs Commercial Duct Cleaning	~3,700	PLANNED	Apr 22 (Tue)
6	Air Duct Cleaning Cost Per Vent	~2,700	PLANNED	Apr 25 (Fri)
7	Air Duct Inspection -- Is It Worth It?	~1,900	PLANNED	Apr 28 (Mon)
8	Central Air Duct Cleaning Guide	~1,500	PLANNED	Apr 29 (Tue)
9	Negative Pressure Duct Cleaning Explained	~1,300	PLANNED	May 2 (Fri)
10	Air Handler Cleaning Cost	~1,300	PLANNED	May 5 (Mon)

✅ Existing Blog Posts (11 Published)

Post	Target Cluster	Status
/blog/air-duct-cleaning-cost-miami/	Cost cluster (334K imp)	LIVE
/blog/dryer-vent-cleaning-cost-miami/	Dryer cost (17K imp)	LIVE
/blog/ac-repair-cost-miami-2026/	AC repair cost	LIVE
/blog/ac-maintenance-cost-miami-2026/	Maintenance cost	LIVE
/blog/ac-cleaning-service-cost-miami/	AC cleaning cost	LIVE
/blog/air-duct-cleaning-scams/	$99 scam cluster	LIVE
/blog/mold-in-air-ducts-miami/	Mold cluster	LIVE
/blog/signs-dirty-air-ducts/	Awareness	LIVE
/blog/is-air-duct-cleaning-worth-it/	Decision stage	LIVE
/blog/what-does-air-duct-cleaning-include/	Informational	LIVE
/blog/free-air-duct-cleaning-estimate-miami/	Lead gen	LIVE

🏗️ Service Pages to Build

Page	Impressions	Type	Priority	Status
/air-duct-sealing/ + 4 city pages	9,354	New service hub	CRITICAL	NOT STARTED
/duct-repair/ + 4 city pages	2,942	New service hub	CRITICAL	NOT STARTED
/duct-sanitizing/	2,589	New service hub	HIGH	NOT STARTED
/air-handler-cleaning/	1,325	New service hub	MEDIUM	NOT STARTED
Pompano Beach (all services)	1,970	City expansion	CRITICAL	NOT STARTED
Lauderhill (top 4 services)	1,818	City expansion	CRITICAL	NOT STARTED
South Miami	778	City expansion	MEDIUM	NOT STARTED
Deerfield Beach	709	City expansion	MEDIUM	NOT STARTED
Coconut Creek	408	City expansion	LOW	NOT STARTED
Bal Harbour	332	City expansion	LOW	NOT STARTED

📅 Content Cadence + Blog Schedule

Monday: Blog #1 (CARL)

Tuesday: Blog #2 (CARL)

Friday: Blog #3 (CARL)

🌡️ Seasonal Content Timeline

April -- Heat Onset

ac not cooling -- trending UP

ac blower hot air -- seasonal spike

ac low cooling -- search volume rising

ac leaking water -- humidity season begins

high electric bill -- spring billing shock

May -- AC Season Peak

ac maintenance -- peak pre-summer demand

ac not cold -- highest volume month

ac making noise -- compressor stress

ac short cycling -- overwork symptoms

$1,850 Spring Savings campaign (FPL + Carrier)

June -- Hurricane Prep

hurricane ac preparation -- cover/protect units

ac surge protection -- power outage content

mold after flooding -- post-storm duct issues

dryer vent fire risk -- summer fire prevention

indoor air quality -- sealed home air quality

July-Aug -- Peak Demand

emergency ac repair -- highest urgency

ac frozen coil -- overwork + refrigerant

ac replacement cost -- units dying in heat

best ac companies miami -- review content

24 hour ac repair -- emergency services

📚 Blog Ideas Bank (115 Topics)

Organized by service cluster. Top 10 priority posts are scheduled above. Remaining ideas ranked by estimated search demand.

Air Duct Cleaning (20 topics)

#	Topic / Target Keyword	Cluster	Est. Imp	Status
1	How Much Does Air Duct Cleaning Cost in Miami? [2026 Guide]	Cost	334K	PUBLISHED
2	Air Duct Cleaning Scams in Miami -- How to Spot Them	$99	19K	PUBLISHED
3	Best Air Duct Cleaning Companies in Miami [2026]	Duct	~10K	SCHEDULED Apr 14
4	How Often Should You Clean Your Air Ducts?	Duct	~3K	IDEA
5	Is Air Duct Cleaning Worth It? What the Science Says	Duct	~2K	PUBLISHED
6	Air Duct Cleaning Before and After -- What to Expect	Duct	~1.5K	IDEA
7	Signs Your Air Ducts Need Cleaning (Top 7)	Duct	~1.5K	PUBLISHED
8	Air Duct Cleaning for Allergies -- Does It Actually Help?	Duct	~1K	IDEA
9	What Happens During a Professional Duct Cleaning?	Duct	~800	PUBLISHED
10	DIY Air Duct Cleaning vs Professional -- Why It Matters	Duct	~700	IDEA
11	Air Duct Cleaning for New Homeowners -- First Thing to Do	Duct	~600	IDEA
12	How Long Does Air Duct Cleaning Take?	Duct	~500	IDEA
13	Air Duct Cleaning After Renovation -- Why It's Essential	Duct	~400	IDEA
14	Air Duct Cleaning for Condos and Apartments in Miami	Duct	~400	IDEA
15	Commercial Air Duct Cleaning Cost -- Business Owner Guide	Commercial	~4K	SCHEDULED Apr 18
16	Air Duct Cleaning and Energy Savings -- The Real Numbers	Duct	~300	IDEA
17	What Questions to Ask Before Hiring a Duct Cleaner	Duct	~300	IDEA
18	Air Duct Cleaning Frequency -- Miami's Humid Climate	Duct	~300	IDEA
19	Duct Cleaning vs Duct Sealing -- Which Do You Need?	Sealing	~200	IDEA
20	Air Duct Cleaning for Pet Owners -- Fur, Dander, and Filters	Duct	~200	IDEA

AC Repair (15 topics)

#	Topic / Target Keyword	Est. Imp	Status
21	AC Not Cooling? 10 Reasons and What to Do	~3K	IDEA
22	AC Blowing Hot Air in Miami -- Emergency Guide	~2K	IDEA
23	AC Repair Cost Miami [2026 Price Guide]	~2.7K	PUBLISHED
24	Should I Repair or Replace My AC? The Math	~1.5K	IDEA
25	AC Compressor Failure -- Signs, Cost, and Prevention	~1K	IDEA
26	AC Capacitor Replacement Cost Miami	~800	IDEA
27	AC Freon Recharge Cost -- What You'll Actually Pay [2026]	~324	PUBLISHED
28	Why Your AC Keeps Tripping the Breaker	~600	IDEA
29	AC Making Noise? What Each Sound Means	~500	IDEA
30	Emergency AC Repair Miami -- What to Do at 2 AM	~1.3K	IDEA
31	AC Short Cycling -- Causes and Fixes	~400	IDEA
32	AC Frozen Coil -- Why It Happens in Miami	~300	IDEA
33	How Long Do AC Units Last in Florida?	~500	IDEA
34	Best AC Brands for Florida Humidity [2026 Comparison]	~400	IDEA
35	AC Warranty -- What's Actually Covered?	~300	IDEA

AC Maintenance (10 topics)

#	Topic / Target Keyword	Est. Imp	Status
36	AC Maintenance Cost Miami -- What to Expect [2026]	~2.8K	PUBLISHED
37	AC Tune-Up Checklist -- Our 31-Point Inspection Explained	~1K	IDEA
38	How Often Should You Service Your AC in Florida?	~800	IDEA
39	Spring AC Maintenance -- Don't Wait for Summer	~600	IDEA
40	AC Maintenance Plan vs Pay-Per-Visit -- Which Saves More?	~400	IDEA
41	What Happens If You Skip AC Maintenance?	~300	IDEA
42	AC Drain Line Clogged -- The #1 Miami AC Problem	~500	IDEA
43	AC Filter Replacement Schedule for Miami Homes	~300	IDEA
44	Pre-Hurricane AC Checklist for South Florida	~200	IDEA
45	AC Maintenance for Rental Properties -- Landlord Guide	~200	IDEA

Dryer Vent (10 topics)

#	Topic / Target Keyword	Est. Imp	Status
46	Dryer Vent Cleaning Cost Miami [2026]	~17K	PUBLISHED
47	Dryer Vent Fire Warning Signs -- NFPA Statistics	~1K	IDEA
48	How Often Should You Clean Your Dryer Vent?	~800	IDEA
49	Dryer Vent Cleaning for Condos -- HOA Requirements	~400	IDEA
50	Dryer Taking Too Long? Your Vent Is Probably Clogged	~600	IDEA
51	Dryer Vent Cleaning vs Replacement -- When to Do Each	~300	IDEA
52	Lint Trap vs Dryer Vent -- Why Cleaning the Trap Isn't Enough	~300	IDEA
53	Commercial Dryer Vent Cleaning for Laundromats	~200	IDEA
54	Dryer Vent Fire Prevention -- 5 Things Every Miami Homeowner Must Do	~400	IDEA
55	Birds Nesting in Dryer Vent -- How to Handle It	~200	IDEA

AC Coil Cleaning (8 topics)

#	Topic / Target Keyword	Est. Imp	Status
56	AC Coil Cleaning Cost Miami [2026]	~3.8K	SCHEDULED Apr 21
57	Evaporator Coil vs Condenser Coil -- What Gets Cleaned?	~500	IDEA
58	Dirty AC Coils -- How They Kill Your Energy Bill	~400	IDEA
59	AC Coil Cleaning DIY vs Professional	~300	IDEA
60	How Often Should AC Coils Be Cleaned in Florida?	~300	IDEA
61	AC Coil Cleaning and Freon -- Are They Related?	~200	IDEA
62	Signs Your AC Coils Need Cleaning	~200	IDEA
63	Commercial AC Coil Cleaning -- Restaurant & Office Guide	~200	IDEA

HVAC Cleaning (8 topics)

#	Topic / Target Keyword	Est. Imp	Status
64	HVAC Cleaning Cost -- Full System Breakdown [2026]	~7.5K	SCHEDULED Apr 15
65	HVAC Cleaning vs Duct Cleaning -- What's the Difference?	~1K	IDEA
66	Complete HVAC System Cleaning Checklist	~500	IDEA
67	HVAC Cleaning for Commercial Buildings	~400	IDEA
68	How to Know If Your HVAC System Needs Cleaning	~300	IDEA
69	HVAC Cleaning and Indoor Air Quality -- The Connection	~300	IDEA
70	Best Time of Year for HVAC Cleaning in Miami	~200	IDEA
71	HVAC Cleaning After Water Damage or Flooding	~200	IDEA

Mold & Air Quality (10 topics)

#	Topic / Target Keyword	Est. Imp	Status
72	Mold in Air Ducts -- What to Do (Miami Guide)	~12K	PUBLISHED
73	Mold Remediation Cost Miami [2026]	~2K	IDEA
74	Black Mold in AC Unit -- Dangerous? How to Remove	~1K	IDEA
75	Indoor Air Quality Miami -- Why It's Worse Than You Think	~500	IDEA
76	UV Light for AC -- Is It Worth the Investment?	~422	IDEA
77	Air Purification Systems for Miami Homes	~315	IDEA
78	Dust Mite Allergies and Your AC System	~200	IDEA
79	Humidity Control in Miami -- Your AC's Hidden Job	~300	IDEA
80	HEPA Filters vs Standard Filters -- What's Better?	~200	IDEA
81	How to Test Your Home's Air Quality (Free and Paid Methods)	~200	IDEA

Thermostat & Smart Home (8 topics)

#	Topic / Target Keyword	Est. Imp	Status
82	Nest Thermostat Installation Cost Miami	~217	IDEA
83	Honeywell vs Nest vs Ecobee -- Best for Florida	~300	IDEA
84	Smart Thermostat Savings -- Real Numbers from Miami Homes	~200	IDEA
85	Best Thermostat Settings for Miami Summer	~400	IDEA
86	WiFi Thermostat Not Connecting -- Troubleshooting Guide	~300	IDEA
87	Thermostat Placement -- Where to Install for Best Results	~200	IDEA
88	Smart Thermostat and AC Maintenance -- How They Work Together	~100	IDEA
89	Programmable Thermostat Schedule for South Florida	~200	IDEA

Cost & Pricing (10 topics)

#	Topic / Target Keyword	Est. Imp	Status
90	Air Duct Cleaning Cost -- Complete Miami Price Guide	334K	PUBLISHED
91	AC Repair vs AC Replacement Cost -- When to Switch	~1.5K	IDEA
92	HVAC Cost of Ownership -- First 10 Years in Florida	~300	IDEA
93	How Much Does a New AC Cost in Miami? [2026]	~2.5K	IDEA
94	AC Installation Cost -- What Affects the Price	~800	IDEA
95	Mini Split Cost Miami -- Installation + Maintenance	~200	IDEA
96	Emergency AC Repair Cost -- After Hours Pricing	~400	IDEA
97	Commercial HVAC Maintenance Cost -- Business Budget Guide	~500	IDEA
98	Annual AC Maintenance Contract -- Is It Worth $500/Year?	~300	IDEA
99	FPL Rebates for AC -- How to Get $200 Back	~400	IDEA

Local / Seasonal / Trending (16 topics)

#	Topic / Target Keyword	Est. Imp	Status
100	Miami Summer AC Survival Guide [2026]	~1K	IDEA
101	Why Your FPL Bill Just Doubled -- 5 AC Problems	~800	IDEA
102	Hurricane Season AC Prep -- What to Do Before the Storm	~500	IDEA
103	Best AC Companies in Fort Lauderdale [2026]	~600	IDEA
104	Best AC Companies in Hollywood FL [2026]	~500	IDEA
105	Salt Air and Your AC -- Living on the Coast in South Florida	~200	IDEA
106	Florida Building Code and AC -- What Homeowners Must Know	~300	IDEA
107	SEER2 Rating Explained -- New 2023 Efficiency Standards	~400	IDEA
108	R-410A vs R-22 Freon -- What Miami Homeowners Need to Know	~324	IDEA
109	Florida Mold Laws -- What Landlords and Tenants Must Know	~300	IDEA
110	AC Noise Ordinance Miami-Dade -- Rules for Outdoor Units	~200	IDEA
111	Property Manager HVAC Checklist -- Annual Maintenance Plan	~300	IDEA
112	New Construction AC -- What to Ask Your Builder	~200	IDEA
113	Condo Association AC Rules -- Miami-Dade Common Issues	~200	IDEA
114	Energy Audit Miami -- How to Get One Free Through FPL	~300	IDEA
115	Closing on a Home? Get an AC Inspection First	~200	IDEA

Published: 11 posts | Scheduled: 10 posts (next 3 weeks) | Ideas: 94 posts remaining
At 3 posts/week, this bank covers ~32 weeks of content (through November 2026).

🚨 Critical / Urgent

Task	Priority	Assigned	Due	Status
M3: Re-scrape Maria Theresa KB -- bot trained on stale "$99 for 10 vents"	CRITICAL	Apr 11	ASAP	NOT STARTED
M1: Maria Theresa double-booking -- check calendar max-per-slot, run parallel test chats	CRITICAL	Apr 11	ASAP	NOT STARTED
T1: 25C tax credit scrub -- 82 stale refs on 39 pages claiming expired credit. LEGAL RISK.	CRITICAL	Apr 7	ASAP	NOT STARTED
M4: Hard pricing rule in bot prompt -- "NEVER quote $99 as duct cleaning price"	CRITICAL	Apr 11	ASAP	NOT STARTED
B2B Applications -- AHS/Frontdoor + First American + Choice + FPL PIC + SAM.gov	CRITICAL	Apr 11	Apr 14	NOT STARTED
Follow up NHSSF email -- Bobby Alvarez (786) 451-7792	CRITICAL	Apr 11	Apr 14	NOT STARTED
M0-PREP: Install LocalSEOSkills + claude-seo + restart session	HIGH	Apr 9	Apr 14	NOT STARTED

🔥 Important -- This Week

Task	Priority	Status
I1: Apply Anthony's title formula to 8 page-1 / low-CTR pages	HIGH	NOT STARTED
I2: Build dryer vent dedicated landing page + supporting blog + dual videos	HIGH	NOT STARTED
I3: Mega cost-guide blog (2,400+ imp cluster)	HIGH	NOT STARTED
I4: Map every service page to supporting blog + service video -- flag gaps	MEDIUM	NOT STARTED
Build /air-duct-sealing/ hub + 4 city pages (9,354 imp gap)	CRITICAL	NOT STARTED
Build /duct-repair/ hub + 4 city pages (2,942 imp gap)	HIGH	NOT STARTED
Fix GLEN -- lastContactCheck 17 days stale. Root-cause debug.	HIGH	NOT STARTED
FPL PIC enrollment -- call 1-800-375-2434	HIGH	NOT STARTED
Launch "$1,850 Spring Savings" replacement campaign	HIGH	NOT STARTED

🔄 Routine / Recurring

Task	Cadence	Last Done
Daily 5 AM analytics pull (PULSE) -- GA4 + GSC + GHL	Daily 5 AM	Apr 6
GLEN GHL lead monitor -- check every 2 min	Every 2 min	Apr 6
8 AM morning brief to Anthony	Daily 8 AM	Apr 6
HENRY daily self-improvement audit	Daily EOD	Never
Agent health check -- GLEN/PULSE/CARL/WEBB/SAM	Daily	Apr 6 (GLEN only)
Blog schedule check (Mon/Tue/Fri)	3x/week	Behind schedule
Weekly keyword tracker snapshot	Sunday	Apr 6
Weekly skills.sh review	Sunday	Mar 30

✅ Completed (Recent Wins)

Task	Completed
Homepage mobile bar fixed: Call + Book + duck, GHL bubble above at 210px	Apr 9, 13:48
GHL chat widget deployed sitewide (401 pages via shared-menu.js)	Apr 10, 11:10
Booking calendar updated sitewide to new GHL group widget (~250 pages)	Apr 9, 17:16
/specials/ rewritten: honest $99 positioning + anti-scam section	Apr 9, 23:23
Shared-menu.css created + injected sitewide (253 lines)	Apr 10, 10:59
Video posted: 2026 AC Maintenance freon check (FB Reel + YouTube)	Apr 10, 12:49
B2B contractor opportunity report completed	Apr 10, 12:32
Federal grant research report completed (9 programs, 4 paths)	Apr 10, 13:30
NHSSF outreach email drafted + sent by Anthony	Apr 10, 13:27
Realtor referral system fully built (3 workflows, 138 contacts)	Apr 5, 22:00
Realtor outreach SMS fired (138 delivered, 3 STOPs)	Apr 6, 17:21
Miami Gardens title + meta rewritten per Anthony's formula	Apr 6, 17:41

🎬 Video Queue

Page	Pipeline	Service	Prompt Ready?	Status
/ac-leak-repair/ -- service video	Emergency Repair	AC leak repair	YES	PLANNED
/blog/why-is-my-ac-leaking-water/ -- blog video	Education	AC leak repair	YES	PLANNED
/dryer-vent-cleaning/ -- service video	Maintenance	Dryer vent	YES	PLANNED
/blog/dryer-vent-fire-warning-signs/ -- blog video	Education	Dryer vent	NEEDS WRITING	NOT STARTED

📱 App Ideas

AC Health Score Calculator

Proprietary 1-100 AC scoring system + pro-rated value. Customers enter system age, last service date, issues -- get a health grade + recommended actions. Lead gen machine.

Revenue Impact: HIGH Effort: Medium (2-3 weeks) Status: IN DEVELOPMENT

QR Flyer Tracker

Unique QR per batch + UTM-tagged landing URL + GA4 tracking + batch tracker CSV. Measure which neighborhoods respond to which offers.

Revenue Impact: MEDIUM Effort: Low (2-3 hours) Status: PLANNED

Fire Risk Calculator (Dryer Vent)

Quiz-style tool: dryer age, last cleaning, symptoms, dryer type. Outputs a fire risk score. Drives dryer vent cleaning bookings.

Revenue Impact: MEDIUM Effort: Low (1 week) Status: PLANNED

AC Doctor Pill Preview

Foldable Tylenol-style red/white capsule design, 4 service flows. Visual metaphor: "Your AC needs medicine." Interactive and shareable.

Revenue Impact: MEDIUM Effort: Medium (1 week) Status: PLANNED

💰 Revenue Ideas

Dryer Vent Bundle Upsell

Bundle dryer vent cleaning with duct cleaning at a discount. "Add dryer vent for $99" on every duct cleaning booking confirmation.

Revenue Impact: $15K-$30K/yr Effort: Low Status: PLANNED

Spring Fire-Risk Email Blast

Email existing customers about dryer vent fire risks. Seasonal urgency play -- "Dryer fires peak in spring/summer." Include booking link + fire risk stats.

Revenue Impact: $5K-$15K per blast Effort: Low Status: PLANNED

Property Management Contracts

Target: MIA Property Management, Luxury Property Care, Campbell Property Management. Pitch: free building assessment + maintenance contract proposal. Revenue: $2K-$10K+/month per large condo building.

Revenue Impact: $24K-$120K/yr per contract Effort: High (sales cycle) Status: NOT STARTED

Filter Subscription Program

Recurring revenue: monthly/quarterly filter delivery + annual cleaning reminder. Lock in customers with convenience.

Revenue Impact: $20K+/yr at scale Effort: Medium Status: PLANNED

$1,850 Spring Savings Campaign

$200 FPL rebate + $1,650 Carrier Cool Cash. Deadline 5/31/26. Replaces dead 25C messaging. 8-week peak window.

Revenue Impact: HIGH Effort: Low Status: NOT STARTED

💵 More Revenue & Business Ideas

Newsletter: "South Florida Home & Business Monthly"

Monthly email + print newsletter. 30% HVAC tips / 30% community / 20% offers / 20% local finds. Builds brand + generates repeat business.

Revenue Impact: MEDIUM (retention)Effort: MediumStatus: CONCEPT

Filter Subscription Program ($35/mo)

Monthly/quarterly filter delivery + annual cleaning reminder. $35/mo x 200 subscribers = $84K/yr recurring. Lock-in with convenience.

Revenue Impact: $84K/yr at 200 subsEffort: MediumStatus: PLANNED

Manufacturer Authorized-Dealer Backlinks

Get listed on Carrier, Rheem, Goodman, Lennox dealer locators. Free domain authority from high-DA manufacturer sites. Compounds over time.

Revenue Impact: SEO + trust signalsEffort: MediumStatus: NOT STARTED

Customer Mobile App

Service history, maintenance reminders, one-tap rebooking, filter ordering, AC Health Score dashboard. Long-term customer retention tool.

Revenue Impact: HIGH (retention)Effort: Very HighStatus: CONCEPT

SAM.gov Opportunity Monitor

Automated scanning of federal HVAC contracts on SAM.gov for South Florida. NAICS 238220. Alert when new HVAC bids posted within 50 miles.

Revenue Impact: $100K-$500K+/yrEffort: Low (skill build)Status: PLANNED

🔍 SEO Ideas

4 Service Gap Pages = 16,210 More Impressions

Air duct sealing (9,354), duct repair (2,942), duct sanitizing (2,589), air handler (1,325). Build these 4 hub pages + city pages = coverage jumps from 87% to 93%.

Impact: +6% keyword coverage

Dedicated /air-duct-cleaning-cost/ Conversion Page

34,287 impressions for "air duct cleaning services cost" with 0 clicks. Blog handles informational intent -- a service-adjacent page with pricing tables + booking CTAs captures commercial intent.

Impact: 34K impressions unlocked

Competitor Weakness: Nobody Has Honest Pricing

Every competitor hides pricing or uses $99 bait. We show honest per-vent pricing. This is our moat -- double down on cost transparency content.

Impact: Trust + conversion advantage

24-Hour / Emergency AC Repair Content

"24 hour ac repair miami" = 1,290 imp + "emergency ac repair miami" = 366 imp. Add emergency/24hr language to Miami repair page H2. High conversion intent.

Impact: 1,656 imp, high-intent

City Pages for 6 Uncovered Markets

Pompano Beach (1,970), Lauderhill (1,818), South Miami (778), Deerfield Beach (709), Coconut Creek (408), Bal Harbour (332). Total: 6,015 impressions waiting.

Impact: 6K+ new impressions captured

🕵️ Top 5 Miami HVAC Competitors

1. FilterBuy HVAC Solutions

Strength: Clean website, good design, strong brand. We originally used them as our design baseline.

What they rank for: "air duct cleaning miami", brand terms, some cost queries.

Weakness: Generic content, no honest pricing transparency, no per-vent pricing visible. Template-based city pages.

Our advantage: We have more pages (408 vs ~50), honest pricing, better PageSpeed, and real neighborhood-level content.

2. Sears Home Services

Strength: Brand recognition, trust from older homeowners, massive domain authority.

What they rank for: "duct cleaning near me", brand + location terms, appliance repair cross-sells.

Weakness: Slow site, outdated design, no local SEO strategy, generic national pages. No Miami-specific content.

Our advantage: Local-first content, Miami/Broward-specific pages, faster site speed (0.07s TTFB vs ~2s+), BBB A+.

3. Stanley Steemer

Strength: National brand, extensive Google Ads budget, "Stanley Steemer" is a household name.

What they rank for: Branded terms dominate. Some "duct cleaning" generic terms.

Weakness: Franchise model = inconsistent quality messaging. No transparent pricing. Cookie-cutter pages.

Our advantage: Owner-operated credibility, FL license #CAC1817115, custom pages per city, real pricing.

4. ABC Air Conditioning (Local)

Strength: Local Miami presence, Google My Business optimized, some reviews.

What they rank for: "ac repair miami", "air conditioning miami" -- local pack presence.

Weakness: Small website, few pages, no blog strategy, no content marketing.

Our advantage: 408 pages vs ~20, comprehensive blog strategy, 19 city pages, schema markup everywhere.

5. Air Quality Control Environmental (Local)

Strength: Environmental angle, mold remediation focus, some niche authority.

What they rank for: "mold in air ducts", "air quality testing miami".

Weakness: Narrow focus, no AC repair/maintenance pages, limited service coverage.

Our advantage: Full-service HVAC + duct cleaning + mold remediation. One-stop shop with 12+ service types.

💳 Competitor Ad Strategy (Observed)

Competitor	Keywords They Bid On	Our Counter-Strategy
FilterBuy	"air duct cleaning miami", brand terms	Outrank organically -- don't compete on their brand terms
Stanley Steemer	"duct cleaning near me", "$99 duct cleaning"	Content targeting same keywords, honest pricing angle
Sears	"hvac service miami", "ac repair near me"	Local pages + faster site + better UX beats their national approach

📋 HENRY's Competitor Intelligence Notes

💡

Pattern detected: NO competitor in Miami has honest per-vent pricing on their website. Everyone hides pricing or uses $99 bait-and-switch. This is our biggest differentiator -- double down on cost transparency.

Apr 12, 2026

💡

AI content moat: Competitors will flood blogs with generic AI content. Our advantage is real on-the-ground originality -- Anthony's actual HVAC experience, real before/after photos, real pricing from real jobs.

Apr 12, 2026

💡

Nobody has air duct sealing pages (9,354 imp). First mover advantage -- build /air-duct-sealing/ ASAP before competitors notice this gap.

Apr 12, 2026

📢 Google Ads

Status: SETUP IN PROGRESS

Campaign	Budget	Target Keywords	Status
Air Duct Cleaning -- Miami	TBD	"air duct cleaning miami", "duct cleaning near me"	PLANNED
AC Repair -- Emergency	TBD	"24 hour ac repair miami", "emergency ac repair"	PLANNED
Dryer Vent -- Fire Safety	TBD	"dryer vent cleaning miami", "dryer fire prevention"	PLANNED

RULE: ALWAYS exclude competitor names from ad targeting before expanding. -- Anthony's #1 ad concern

📘 Facebook Ads

Status: SETUP IN PROGRESS

Campaign	Creative	Audience	Status
Spring AC Tune-Up	Before/after photos + $1,850 savings	Miami-Dade homeowners 30-65	PLANNED
Dryer Vent Fire Safety	Fire risk stats + booking CTA	Miami-Dade + Broward homeowners	PLANNED

Facebook API connected. Permanent token + permissions configured. Ad cards go to PAGES not direct booking.

📱 Social Media Status

Platform	Status	Strategy	Notes
Facebook	ACTIVE	Max 1/day, links in comments, alternate tone	Graph API connected. Meta Verified needed. Post photos to FB first -- auto-syncs to IG.
Instagram	ACTIVE	Auto-sync from Facebook	Bypasses IG rate limits via FB auto-sync. All images must have logo + phone.
YouTube	ACTIVE	Service videos + educational content	API v3 connected. Channel: UCiDctC2_l2YFRUQMVvQvEXw. Last upload: Apr 10 (freon check).
Twitter/X	READ ONLY	On hold until revenue justifies $200/mo Basic tier	@AirMiami44855. Free tier = read-only. Posting paused.
GBP/GMB	API PENDING	Posts, reviews, Q&A when API approved	API submitted Apr 2. Expected approval: Apr 11-14. Rules: NO medical claims, NO phone in body, NO URL in body.

📅 Social Content Calendar

All images must have: logo + phone + teaser text. Rotate city names for local SEO. Rotate template styles for variety.

Day	Content Type	Platform	Topic Rotation
Monday	Blog promo	FB (auto IG)	New blog post of the week
Tuesday	Before/After photo	FB (auto IG)	Real job photos from field
Wednesday	Educational tip	FB (auto IG)	HVAC maintenance tips, energy savings
Thursday	Customer review / testimonial	FB (auto IG)	Real 5-star reviews
Friday	Video content	FB + YouTube	Service walkthroughs, how-tos
Weekend	Community / seasonal	FB (auto IG)	Miami events, weather tips, fun facts

🏆 Top 5 B2B Opportunities (Ranked)

#	Opportunity	Effort	Time to $$	Annual Revenue	Status	Next Step
1	FPL PIC Program	Low	2-4 weeks	Lead gen (every install)	NOT STARTED	Apply at partner.fpl.com/contractor/become-a-pic.html
2	AHS/Frontdoor + Warranty Cos	Low	2-4 weeks	$50K-$200K+	NOT STARTED	Apply to AHS + First American + Choice same day
3	Miami-Dade County Vendor	Medium	1-3 months	$50K-$200K+	NOT STARTED	Register at supplier.miamidade.gov -- Call Kristina (305) 375-5773
4	Carrier Dealer Program	Medium	1-3 months	Brand + leads	NOT STARTED	Apply at carrier.com or call 1-800-CARRIER
5	WAP/NHSSF Subcontracting	Low	2-6 weeks	$30K-$100K+	EMAIL SENT	Follow up Bobby Alvarez (786) 451-7792

🏛️ Government Programs

Program	Type	Status	Contact	Next Step
SAM.gov Registration	Federal contracting	NOT STARTED	sam.gov (free)	Register, get UEI, NAICS code 238220
FPL PIC Program	Utility contractor	NOT STARTED	FPL Business Care 1-800-375-2434	Apply through PIC portal
NHSSF / WAP	Weatherization subcontractor	EMAIL SENT	Bobby Alvarez, (786) 451-7792	Follow up on email, get on vendor list
Miami-Dade County Vendor	County contracts	NOT STARTED	Kristina Hagberg, (305) 375-5773	Register at supplier.miamidade.gov
Miami-Dade Public Schools	School district	NOT STARTED	[email protected]	Submit Form FM-3921
Broward County (BidSync)	County contracts	NOT STARTED	bidsync.com (free)	Register for solicitation alerts
CAHSD (Miami-Dade)	Community action HVAC	NOT STARTED	(786) 469-4600	Ask about approved contractor list
SBA 8(a) / HUBZone	Federal set-aside	NOT STARTED	certify.sba.gov	Check HUBZone eligibility for Hallandale Beach

🛡️ Insurance / Warranty Companies

Company	Revenue Potential	Apply URL	Status
American Home Shield / Frontdoor	$50K-$200K+/yr	contractor.frontdoorhome.com/apply	NOT STARTED
First American Home Warranty	$30K-$100K+/yr	[email protected]	NOT STARTED
Choice Home Warranty	$30K-$100K+/yr	choicehomewarranty.com/contractors/	NOT STARTED
Select Home Warranty	$20K-$50K+/yr	selecthomewarranty.com/contractors	NOT STARTED

🏭 Manufacturer Dealer Programs

Manufacturer	Program	Status	Notes
Carrier	Factory Authorized Dealer	NOT STARTED	#1 brand. Entry-level dealer = locator + co-op marketing
Goodman / Daikin	Dealer Program	NOT STARTED	Most popular in South FL (price point). More accessible.
Rheem	Pro Partner	NOT STARTED	Requires high volume + 4-star rating + 30+ reviews/yr
Lennox	Premier Dealer	NOT STARTED	Requires 10+ reviews, 4.0+ avg, training

📨 Outreach Campaign Grid (All Channels)

Campaign	Hand Delivery	SMS	Email	Newsletter	Facebook	Status
Realtor Referral	Flyer ready	Sent 138	Dripping	Not started	Not posted	ACTIVE
Commercial B2B	Flyer approved	Not started	Not started	Not started	Not posted	READY
Allergy Office	Pamphlet ready	Not started	Not started	Not started	Not posted	READY
Homeowner Door Hanger	Needs QR+print	Not started	Not started	Not started	Not posted	BLOCKED (QR)
Restaurant Outreach	Not created	Not started	Not started	Not started	Not posted	PLANNED

🏠 Realtor Referral Program ACTIVE

Landing page: /realtor-referral/

Referral form: /realtor-referral/refer-client/

138 realtors imported to GHL

SMS: 138 delivered, 3 STOPs, 1 reply (Sharon M Flood)

Email: dripping sequence active

3 GHL workflows built and live

Flyers: realtor-referral-flyer.jpg, b2b-realtor-final-v2.png, realtor-referral-flyer-mms-hq.jpg

Next: Follow-up 2nd touch needed. RULE: blast email + SMS at same time on first touch.

🏢 Commercial B2B Campaign READY

Flyers: Commercial-Flyer-2026-Updated.pdf, b2b-final-commercial.png

Packages: $250/unit under 5 tons, $500/unit 5+ tons

Targets: restaurants, 7-Elevens, cell phone stores, offices

Status: flyer ready, outreach NOT started

🩺 Allergy Office Pamphlet Program READY

12 allergy offices scraped (Hollywood area): allergy-offices-hollywood.csv

Flyer: b2b-allergy.jpg

Offer: $50 voucher + free office sanitization

Status: creatives ready, outreach NOT started. Wait for realtor results first.

🚪 Homeowner Door Hangers BLOCKED

Flyers: b2b-final-homeowner.png, homeowner-flyer-approved.png

Door hanger test: 2026-04-09-test-door-hanger.pdf

BLOCKED: QR flyer tracker skill (M0-b1) not built yet. Cannot measure ROI without per-batch tracking. Must build before printing.

🔄 Maintenance Program (Recurring Revenue)

Residential: $500/year (quarterly drain cleaning + annual full service)

Commercial: $250/unit/yr (<5 tons), $500/unit/yr (5+ tons)

Service contract page: /ac-service-contract/ (exists, no active marketing)

Status: page built, needs marketing push. Upsell on every service call.

📅 Outreach Calendar

April

Realtor follow-up (2nd touch SMS + email)

Commercial flyer distribution start

B2B applications (AHS, FPL PIC, SAM.gov)

May

Allergy office visits (spring allergy season peak)

Homeowner door hangers (pre-summer push)

Newsletter Issue #1 launch

June

Hurricane prep mailer/SMS blast

Restaurant outreach (summer food safety inspections)

Property management initial pitch

Monthly (Recurring)

Newsletter issue

Realtor referral nurture sequence

GHL contact re-engagement blasts

📰 Newsletter Concept: "South Florida Home & Business Monthly"

Format: 30% HVAC tips (seasonal) / 30% community (local events) / 20% offers (current specials) / 20% local finds

Frequency: Monthly

Distribution: Email list (GHL contacts) + print copies for offices/lobbies

Status: CONCEPT ONLY -- not started

📄 Documents Needed for Applications

Florida HVAC License #CAC1817115 (copy)
General Liability Insurance certificate
Workers' Compensation certificate (or exemption)
W-9 (tax ID form)
IRS Letter 147C (business name + FEIN)
Miami-Dade County Local Tax Receipt
Florida SUNBIZ active registration printout
ACH/bank info for electronic payments
EPA certification (refrigerant handling)
BBB A+ accreditation letter

🤖 Full Agent Roster (33 Agents)

All agents run on Opus 4.6. HENRY manages agent teams end-to-end.

📅 Agent Weekly Schedule

Monday

CARL Blog post #1

SAM SEO report

PULSE Analytics review

Tuesday

CARL Blog post #2

Wednesday

VINCE Manufacturer outreach

Thursday

No scheduled cron jobs

Friday

CARL Blog post #3

GLEN SMS campaigns

FINN Link check

Saturday

GLEN monitoring only

Sunday

HENRY Topic suggestions + keyword snapshot

🤖 Maria Theresa Chatbot Status

Live

Bot Status (401 pages)

3 Bugs

Known Issues

Stale

KB Needs Re-scrape

Known Bugs

1. Phone not saving to contact record -- bot collects phone but doesn't write to {{contact.phone}}. Fix: wire native "Contact Info" action.

2. Merge fields "undefined"/blank -- SMS template uses invalid {{contact.full_address}}. Fix: use {{contact.address1}}, {{contact.city}}.

3. GHL auto-response fires before bot -- "Give us a minute..." shows before Maria replies. Fix in Chat Widget settings.

4. KB trained on stale $99 pricing -- re-scrape needed ASAP (M3 in Critical tasks).

Working: Workflows A, B, C all live. Name + Email + Appointment merge fields OK.

📊 GHL / CRM Status

502+

Contacts in GHL

138

Realtors Imported

Active

Booking Calendar

Stale

GLEN (17 days)

GLEN last contact check: Mar 21 (17 days stale). Root-cause debug needed.

Booking calendar: new GHL group widget (DfZKkfwEi1OR6tX1CwuD) deployed to ~250 pages.

Booking modal: iframe scroll fixed, body.booking-open class active.

⭐ Google Reviews Tracker

Reviews Progress 33 / 100 target

33%

Current: 33 Google reviews. BBB: A+ rated. Target: 100 reviews by July 2026.

GMB API status: submitted Apr 2, expected approval Apr 11-14. Once approved: automated review requests, review response management, Q&A monitoring.

Review velocity needed: ~10 reviews/month to hit 100 by July.

📅 Booking System Status

Component	Status	Notes
GHL Booking Calendar	LIVE	Group widget DfZKkfwEi1OR6tX1CwuD on ~250 pages
Maria Theresa Bot	3 BUGS	Phone not saving, merge fields, auto-response timing
Inline Booking Modal	LIVE	iframe to leadconnectorhq.com, scroll fixed
Mobile Sticky Bar	LIVE	Call + Book + mascot, GHL bubble above at 210px
Double-Booking Check	NOT TESTED	M1: max-per-slot needs investigation

🧠 Pattern Recognition System (23 Categories)

Patterns are everything. Predict, exploit, BREAK. AI will flood blogs with generic content -- our moat is real on-the-ground originality.

#	Pattern Category	What to Track	Status
1	Search Patterns	Keyword trends, query changes, seasonal spikes, new search intents	ACTIVE
2	Customer Behavior	Buying triggers, pain points, decision timeline, trust signals	IN PROGRESS
3	Ad Patterns	What converts, time of day, creative fatigue, CPC trends	NOT STARTED
4	Social Patterns	Engagement timing, content types that work, share triggers	NOT STARTED
5	Local SEO	Map Pack movement, citation impact, review velocity effects	IN PROGRESS
6	Competitor Patterns	New pages, ad spend changes, pricing changes, new services	IN PROGRESS
7	Seasonal Patterns	Miami heat onset (Apr), hurricane prep (Jun), peak demand (Jul-Aug)	ACTIVE
8	Trend Patterns	Google Trends spikes, emerging keywords, cultural moments	ACTIVE
9	CTR Patterns	Title formulas that work, meta patterns, SERP feature impact	IN PROGRESS
10	SERP Patterns	Featured snippets, local pack changes, PAA questions, image packs	NOT STARTED
11	Content Gap	What competitors cover that we don't, emerging topics	ACTIVE
12	Conversion Patterns	What pages convert, CTA placement, form abandonment	NOT STARTED
13	Price Patterns	Competitor pricing moves, seasonal pricing, discount effectiveness	NOT STARTED
14	Review Patterns	Review sentiment themes, response impact, star distribution	NOT STARTED
15	Local Pack	Position changes, competitor entries, category impact	NOT STARTED
16	Schema Patterns	What schema types drive rich results in our niche	IN PROGRESS
17	Internal Link	Link equity flow, orphan pages, hub-spoke effectiveness	ACTIVE
18	Site Age Patterns	Sandbox exit signals, trust score progression, crawl budget growth	ACTIVE
19	Algorithm Patterns	Core update impacts, quality rater guideline changes	NOT STARTED
20	Platform Patterns	GHL changes, Cloudflare updates, GA4 feature releases	NOT STARTED
21	Format Patterns	What content format wins (lists, tables, FAQs, videos, tools)	IN PROGRESS
22	Format Decay	When a format stops working (AI generic blogs, clickbait, thin content)	NOT STARTED
23	Moat Patterns	What gives us defensible advantage (real experience, local knowledge, honest pricing)	ACTIVE

💡 Active Pattern Insights

🌡️

Seasonal: April heat onset is NOW. Keywords "ac not cooling", "ac blowing hot air", "high electric bill" are spiking. Content for these should be live already.

Detected Apr 12, 2026

🔍

Content Gap: Nobody in Miami has air duct sealing pages. 9,354 impressions with zero coverage from any competitor. First mover advantage window is open.

Detected Apr 12, 2026

🎯

Site Age: Day 10 of new site. Position 23 on any keyword = healthy signal during sandbox phase. Do NOT react to low rankings yet. Build pages, earn links, wait.

Detected Apr 12, 2026

🛡️

Moat: Our competitive moat = real HVAC experience (not AI-generated), honest per-vent pricing (nobody else does this), FL license #CAC1817115, local neighborhood content. Protect these.

Detected Apr 12, 2026

🎨 Marketing Creatives Library

Creative	Type	File	Status
Commercial maintenance flyer	PDF	Commercial-Flyer-2026-Updated.pdf	APPROVED
Commercial B2B image	PNG	b2b-final-commercial.png	APPROVED
Realtor referral flyer	JPG	realtor-referral-flyer-mms-hq.jpg	SENT TO 138
Realtor flyer v2	PNG	b2b-realtor-final-v2.png	APPROVED
Homeowner flyer	PNG	b2b-final-homeowner.png	APPROVED
Allergy office flyer	JPG	b2b-allergy.jpg	READY
Door hanger test	PDF	2026-04-09-test-door-hanger.pdf	TEST ONLY
Preferred vendor badge	PNG	preferred-vendor-badge.png	READY
Social template 1 (Shocked Person + Hook)	PNG	template-1-example.png	ACTIVE
Social template 2 (Technician Action)	JPG	template-2-example.jpg	ACTIVE
Social template 3 (Warning/Danger)	PNG	template-3-example.png	ACTIVE
Social template 4 (Happy/Helpful)	PNG	template-4-example.png	ACTIVE
QR code (generic)	PNG	qr-code.png	ACTIVE

All social images must have: logo + phone number + teaser text. Never post unbranded. Rotate template styles for variety. Templates saved in ~/social-media/templates/